Alhim Tdzedek
2005-01-05 19:22:13 UTC
How to Dominate Google Adwords from Day 1
by: Anik Singal
Whether you're promoting an affiliate program or your own product, using pay
per click traffic is almost necessary.
Wait, let me re-phrase that - pay per click traffic is almost necessary to
TEST. Let's be frank, this form of traffic does NOT work for all niches and
businesses.
Also, succeeding with pay per click traffic is not as easy as just putting
up an ad and sending traffic to your main site.
There are lots of elements involved such as your ad, your competition, the
landing page, and how much you're paying.
Obviously, to discuss all these elements, we'd need to write a book -
however, this particular article is going to make you an expert on how to
pay less than all your competition and out rank them at the same time.
Google has a unique system of ranking their ads that allows you to be on the
top even if you're paying the least per click.
How?
Just make sure you have the highest click-through rate on your ad...
There are two main things you need to do to make sure you can get to the top
while paying the least.
1. Have a killer start - don't be cheap, spend the most in the beginning.
2. Consistently test your ads to improve your click through rate.
#1 - Killer Start
One of the biggest mistakes people make when they launch a PPC campaign is
that they get cheap in the beginning and try to start slow.
That's all wrong.
You need to spend the most in the beginning. Go in with a bang...here are
two reasons why.
1. If the strategy just isn't going to work, find out early and get out -
don't waste precious time.
2. More importantly, spend the most on PER click in the beginning. Why?
If you spend the most on "per click" in the beginning, that's the only way
you can convince Google to put you on the top. You have no click through
record, so you have to make up for that by spending more.
By spending the most in the beginning, you'll get your ad on the front page
and get quick exposure.
This way you'll quickly build up your click-through record and can
immediately start decreasing your "cost per click" without losing your spot.
Now, if you had started with a low cost per click, you'd end up on some page
far down, never really get any exposure and could potentially take
weeks/months
before you build up any kind of click through rate.
So, first lesson, start fast - go in with a higher "per-click" budget. Get
in strong and you'll see the best results.
#2 - Test, Test!
The next best way to increase your ad rankings and decrease your "per-click"
costs is to always test new ads.
Google allows you to run two ads at the same time for the same keywords,
they will automatically rotate your ads, one after the other.
This way you can slowly tweak the headlines, the ad, the domain name -
everything and find what works best.
Always do this and you'll slowly see your click through rates increase - as
your click through rises, you can decrease your "cost per click" without
losing your spot in the ad.
So, bottom line, even if you're in a niche with a lot of competition - you
can still dominate.
Go in strong, try to get your ad some quick exposure to build a clickthrough
rate fast. Then, quickly start decreasing your per click costs.
Just a quick word of caution, if you use this strategy, make sure to
actively monitor your adwords account. ALSO, make sure you set your daily
limit to something you can afford losing.
You'd be surprised how quickly Google can eat up your mo*ney!
Alright, now you're equipped with some advanced tips on how to quickly take
over a niche in Google.
If you have any further questions, please contact Anik Singal at
***@AffiliateClassroom.com.
Copyright 2005 Anik Singal
PERMISSIONS TO REPUBLISH: This article may be republished in its entirety
free of charge, electronically or in print, provided it appears with the
included copyright and author's resource box with live website link.
Article Source: http://hombyz.com ( For Your Home Business Success !!!)
About The Author
This article is written by Anik Singal, founder of
AffiliateClassroom.com. Anik Singal has developed his own affiliate system
that helped him earn well over $10,000 in just 60 days. Now, he's looking
for a few students to train one step at a time.
http://www.AffiliateClassroom.com
by: Anik Singal
Whether you're promoting an affiliate program or your own product, using pay
per click traffic is almost necessary.
Wait, let me re-phrase that - pay per click traffic is almost necessary to
TEST. Let's be frank, this form of traffic does NOT work for all niches and
businesses.
Also, succeeding with pay per click traffic is not as easy as just putting
up an ad and sending traffic to your main site.
There are lots of elements involved such as your ad, your competition, the
landing page, and how much you're paying.
Obviously, to discuss all these elements, we'd need to write a book -
however, this particular article is going to make you an expert on how to
pay less than all your competition and out rank them at the same time.
Google has a unique system of ranking their ads that allows you to be on the
top even if you're paying the least per click.
How?
Just make sure you have the highest click-through rate on your ad...
There are two main things you need to do to make sure you can get to the top
while paying the least.
1. Have a killer start - don't be cheap, spend the most in the beginning.
2. Consistently test your ads to improve your click through rate.
#1 - Killer Start
One of the biggest mistakes people make when they launch a PPC campaign is
that they get cheap in the beginning and try to start slow.
That's all wrong.
You need to spend the most in the beginning. Go in with a bang...here are
two reasons why.
1. If the strategy just isn't going to work, find out early and get out -
don't waste precious time.
2. More importantly, spend the most on PER click in the beginning. Why?
If you spend the most on "per click" in the beginning, that's the only way
you can convince Google to put you on the top. You have no click through
record, so you have to make up for that by spending more.
By spending the most in the beginning, you'll get your ad on the front page
and get quick exposure.
This way you'll quickly build up your click-through record and can
immediately start decreasing your "cost per click" without losing your spot.
Now, if you had started with a low cost per click, you'd end up on some page
far down, never really get any exposure and could potentially take
weeks/months
before you build up any kind of click through rate.
So, first lesson, start fast - go in with a higher "per-click" budget. Get
in strong and you'll see the best results.
#2 - Test, Test!
The next best way to increase your ad rankings and decrease your "per-click"
costs is to always test new ads.
Google allows you to run two ads at the same time for the same keywords,
they will automatically rotate your ads, one after the other.
This way you can slowly tweak the headlines, the ad, the domain name -
everything and find what works best.
Always do this and you'll slowly see your click through rates increase - as
your click through rises, you can decrease your "cost per click" without
losing your spot in the ad.
So, bottom line, even if you're in a niche with a lot of competition - you
can still dominate.
Go in strong, try to get your ad some quick exposure to build a clickthrough
rate fast. Then, quickly start decreasing your per click costs.
Just a quick word of caution, if you use this strategy, make sure to
actively monitor your adwords account. ALSO, make sure you set your daily
limit to something you can afford losing.
You'd be surprised how quickly Google can eat up your mo*ney!
Alright, now you're equipped with some advanced tips on how to quickly take
over a niche in Google.
If you have any further questions, please contact Anik Singal at
***@AffiliateClassroom.com.
Copyright 2005 Anik Singal
PERMISSIONS TO REPUBLISH: This article may be republished in its entirety
free of charge, electronically or in print, provided it appears with the
included copyright and author's resource box with live website link.
Article Source: http://hombyz.com ( For Your Home Business Success !!!)
About The Author
This article is written by Anik Singal, founder of
AffiliateClassroom.com. Anik Singal has developed his own affiliate system
that helped him earn well over $10,000 in just 60 days. Now, he's looking
for a few students to train one step at a time.
http://www.AffiliateClassroom.com