HomByz.com for home business
2004-10-11 23:22:04 UTC
How To Get Web Site Traffic
by: F. Terrence Markle
Web site traffic is essential to having a thriving online business. You
cannot have enough web site traffic (visitors) unless it is the wrong
traffic or you do not want to continue to build your business.
Your chances of selling a product or service is proportional to the level of
targeted and qualified web site traffic to your site. It is not an easy task
getting the right kind of web site traffic to your site. You do not get this
web site traffic without expending your time, energy and sometimes
hard-earned money.
There are many different ways to generate traffic to your web site. The
various web site traffic generating methods and strategies need to be
researched, evaluated and implemented to determine which ones will result in
increasing your web site traffic and hopefully the sales of your product or
service.
Unfortunately, most web site traffic generators take time to produce a
measurable result. The time required depends on the method and approach you
take. It is easy to give up when the method or approach you take to
generating targeted and qualified web site traffic to your site does not
result in success.
Testing the different methods and approaches is essential to getting the
illusive traffic to your web site. Whenever a method fails to deliver the
results you want, try a different one. Keep trying different methods or
approaches to generating web site traffic until you find the one that works
for your web site.
Some of the more common methods of generating web site traffic include:
* Search Engine Optimization
It is no secret that search engines are the number one traffic generating
method for driving visitors to web sites. Search engines are very useful in
helping people find the relevant information they seek on the Internet. The
major search engines develop and maintain their own gigantic database of web
sites that can be searched by a user typing in a keyword or keyword phrase
in the search box.
Search engine optimization (SEO) is the process of studying the search
engines in an effort to determine how to get your web site to rank high on
user searches. Depending on the statistical information reviewed, search
engines account for over 80% of the visitor traffic to web sites.
* Pay-Per-Click
Pay-per-click (PPC) advertising is when an advertiser pays for each
qualified click that sends a search engine user (visitor) to the
advertiser's
web page. PPC requires the advertiser to bid on key words or key word
phrases chosen by the advertiser.
There are many PPC advertising services available to choose from. Google
AdWords and Overture are probably the two most popular in use today.
The PPC search engine allows you to buy a top position in the search engine
results for the particular keyword or phrase you choose. The PPC search
engines can deliver targeted and qualified visitors to your web page at an
economical advertising cost if you manage the program carefully with a clear
objective. PPC provides the advertiser with assurance that their ad is being
delivered to the targeted audience.
* Link Popularity
Link popularity is simply the total number of web pages that link to your
web page. Link popularity is an extremely important factor that is used by
most of the major search engines to rank web pages and web sites. In
general, the major search engines consider link popularity a key factor in
their algorithms to determine the relevancy of your web page to a particular
keyword search query.
Good link popularity is important because it can increase the visitor
traffic to your web page. The reputation of your web site (i.e., votes of
confidence from other web sites) is a measure of the site's link popularity.
Your web page rank (i.e., the position your web page occupies in a search
engine's results page) to a particular search query can be improved by
increasing the number of relevant and quality web sites that have incoming
links to your web page.
* Other
The other strategies and methods that can increase the traffic to your web
site include: directory listings, writing articles, newsletters, e-mail
advertising, classified advertising and banner advertising. These methods
should be considered along with the previous ones.
Which of the above methods are best for you? That's a loaded question and
the answer resides in what you are willing to pay, in terms of time, energy
and/or money, to get the right kind of traffic. You need to test, test and
then test some more.
Copyright (C) F. Terrence Markle - All Rights Reserved
Get my F.R.E.E multi-part series on generating targeted and quality traffic
to your web site.
http://www.QuikSystems.com/WST/TrafficSeries.htm
Get my F.R.E.E newsletter on building your own targeted mailing list:
http://www.QuikSystems.com/EzineSub.htm
PERMISSIONS TO REPUBLISH: This article may be republished in its entirety
free of charge, electronically or in print, provided it appears with the
included copyright and author's resource box with live website link.
Courtesy of http://www.hombyz.com
Copyright (C) 2004 - F. Terrence Markle has worked for over 20 years
with public and private companies. He has an MBA in marketing and finance.
He has been involved with Internet-related businesses for over 3 years. His
primary focus is the marketing of affiliate programs.
***@quiksystems.com
by: F. Terrence Markle
Web site traffic is essential to having a thriving online business. You
cannot have enough web site traffic (visitors) unless it is the wrong
traffic or you do not want to continue to build your business.
Your chances of selling a product or service is proportional to the level of
targeted and qualified web site traffic to your site. It is not an easy task
getting the right kind of web site traffic to your site. You do not get this
web site traffic without expending your time, energy and sometimes
hard-earned money.
There are many different ways to generate traffic to your web site. The
various web site traffic generating methods and strategies need to be
researched, evaluated and implemented to determine which ones will result in
increasing your web site traffic and hopefully the sales of your product or
service.
Unfortunately, most web site traffic generators take time to produce a
measurable result. The time required depends on the method and approach you
take. It is easy to give up when the method or approach you take to
generating targeted and qualified web site traffic to your site does not
result in success.
Testing the different methods and approaches is essential to getting the
illusive traffic to your web site. Whenever a method fails to deliver the
results you want, try a different one. Keep trying different methods or
approaches to generating web site traffic until you find the one that works
for your web site.
Some of the more common methods of generating web site traffic include:
* Search Engine Optimization
It is no secret that search engines are the number one traffic generating
method for driving visitors to web sites. Search engines are very useful in
helping people find the relevant information they seek on the Internet. The
major search engines develop and maintain their own gigantic database of web
sites that can be searched by a user typing in a keyword or keyword phrase
in the search box.
Search engine optimization (SEO) is the process of studying the search
engines in an effort to determine how to get your web site to rank high on
user searches. Depending on the statistical information reviewed, search
engines account for over 80% of the visitor traffic to web sites.
* Pay-Per-Click
Pay-per-click (PPC) advertising is when an advertiser pays for each
qualified click that sends a search engine user (visitor) to the
advertiser's
web page. PPC requires the advertiser to bid on key words or key word
phrases chosen by the advertiser.
There are many PPC advertising services available to choose from. Google
AdWords and Overture are probably the two most popular in use today.
The PPC search engine allows you to buy a top position in the search engine
results for the particular keyword or phrase you choose. The PPC search
engines can deliver targeted and qualified visitors to your web page at an
economical advertising cost if you manage the program carefully with a clear
objective. PPC provides the advertiser with assurance that their ad is being
delivered to the targeted audience.
* Link Popularity
Link popularity is simply the total number of web pages that link to your
web page. Link popularity is an extremely important factor that is used by
most of the major search engines to rank web pages and web sites. In
general, the major search engines consider link popularity a key factor in
their algorithms to determine the relevancy of your web page to a particular
keyword search query.
Good link popularity is important because it can increase the visitor
traffic to your web page. The reputation of your web site (i.e., votes of
confidence from other web sites) is a measure of the site's link popularity.
Your web page rank (i.e., the position your web page occupies in a search
engine's results page) to a particular search query can be improved by
increasing the number of relevant and quality web sites that have incoming
links to your web page.
* Other
The other strategies and methods that can increase the traffic to your web
site include: directory listings, writing articles, newsletters, e-mail
advertising, classified advertising and banner advertising. These methods
should be considered along with the previous ones.
Which of the above methods are best for you? That's a loaded question and
the answer resides in what you are willing to pay, in terms of time, energy
and/or money, to get the right kind of traffic. You need to test, test and
then test some more.
Copyright (C) F. Terrence Markle - All Rights Reserved
Get my F.R.E.E multi-part series on generating targeted and quality traffic
to your web site.
http://www.QuikSystems.com/WST/TrafficSeries.htm
Get my F.R.E.E newsletter on building your own targeted mailing list:
http://www.QuikSystems.com/EzineSub.htm
PERMISSIONS TO REPUBLISH: This article may be republished in its entirety
free of charge, electronically or in print, provided it appears with the
included copyright and author's resource box with live website link.
Courtesy of http://www.hombyz.com
Copyright (C) 2004 - F. Terrence Markle has worked for over 20 years
with public and private companies. He has an MBA in marketing and finance.
He has been involved with Internet-related businesses for over 3 years. His
primary focus is the marketing of affiliate programs.
***@quiksystems.com